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About Us

Evening Primrose is a Southern California Based Online Boutique specializing in chic and fun, feminine wear. Created for the woman with style who strives to be the best version of herself.
boutique fashion blogger
THANK YOU so much for checking us out! My name is Jessica and I am the owner of Evening Primrose Boutique. I am also a wife and mother. I've always had a passion for fashion and early in 2019 I had this crazy Idea to open up an online boutique. I am very lucky to have a supportive husband and family that have helped me through the craziness of starting up a new business.
I created Evening Primrose with lots of love, blood, sweat and tears!
The collection consists of neutrals and flower pattern, feminine pieces curated by myself. This collection is inspired by modern, strong women with a flair and love for fashion.

I’d love to hear from you. If you have any questions, comments or concerns...or just want to say hi and talk fashion! Please don’t hesitate! 

Stay Chic!


Follow me on Instagram @lovelierjess